Giffin Inc. and ASA, a subsidiary of The Morse Group, announce strategic partnership to drive innovation, efficiency, and growth

Auburn Hills, Mich. – Giffin Inc. and Automation Solutions of America (ASA) have formed a strategic partnership to deliver the most technologically advanced surface finishing solutions and complex manufacturing systems in North America.

“It could not be more fitting to have two family-owned companies with such an extensive history join forces,” said Rich Giffin, Giffin Inc. President and CEO. “We are excited to solidify this transformative partnership where we will leverage synergies, foster innovation, and accelerate further growth.”

With Giffin’s expertise in finishing solutions and ASA’s cutting-edge technology and automation solutions, this partnership brings together decades of large system engineering, construction, and innovative technologies. The combination creates a powerful alliance that will redefine industry standards and exceed evolving market demands.

“Giffin and ASA have worked together as industry partners for many years,” said Bill Donner, Vice President of Automation Solutions of America. “This strategic alliance takes this partnership to the next level and marks a pivotal moment in the industry. By combining Giffin’s renowned capability, reputation, and craftsmanship with ASA’s cutting-edge technology, we’re creating a powerhouse capable of delivering next-generation solutions to manufacturers of all types and sizes.”

Giffin and ASA are prepared to focus on key industries where together they bring unique and innovative solutions unlike any known in the manufacturing space today. This will allow both organizations to set themselves apart in the market.

“A partnership like this is the cornerstone of our mission at The Morse Group” said Shawn Sullivan, President of The Morse Group. “Giffin has always been a trusted partner of ASA, and we are excited for this opportunity to build upon this solid foundation to truly change the industry. The synergy between our company cultures makes this a perfect fit for our continued growth.”

“This partnership exemplifies our commitment to pushing the boundaries of innovation,” said Giffin. “Our collaborative effort will redefine manufacturing as we know it, and I look forward to what the future holds for both organizations.”